development path

Diqing Shangri La Tiger Leaping Gorge Tourism Management Co., Ltd. was established as a wholly-owned subsidiary of Diqing Tourism Group Co., Ltd.

The Tiger Leaping Gorge Scenic Spot in Shangri La has passed the evaluation of the National Tourism Administration and become a national AAAA level scenic spot.

The Tiger Leaping Gorge Scenic Spot of Shangri La has been closed for 14 months. According to the construction requirements of the AAAAA level scenic spot, the scenic spot has been upgraded and transformed. The infrastructure and service functions of the scenic spot have been improved, and the annual reception volume has exceeded 1 million person- times.

Increase the investment in the marketing and publicity of scenic spots, improve the popularity of scenic spots, and further standardize the internal management. It has been awarded the honorary titles of "micro- school · the Sixth China youth favorite tourist destination - the youth satisfied scenic spot", "2011 advanced scenic spot of the tourism industry in Diqing Prefecture", "2011 advanced group to promote the development of tourism industry in Diqing".

It is a period when the company has consolidated its performance and stabilized its foundation. It has made good achievements in business management, facility construction and other aspects. On October 3, the daily reception volume of the Tiger Leaping Gorge Scenic Spot reached tens of thousands for the first time.It has won the honorary titles of "2012 China's most popular emerging scenic spot with netizens' attention", "2012 pioneering party organization at the grassroots level with priority", "2012 excellent member unit of Yunnan scenic spot Association", "2012 advanced enterprise", etc.

On August 28 and 31, the earthquake caused serious damage to the parking lot of Hutiaoxia scenic spot, forcing the scenic spot to be closed for 37 days for repair and construction. On November 24, the construction of Songyuan bridge welcome square project was started. Won the honorary title of "2013 advanced unit of tourism work".

Influenced by the new tourism law and the government's policies, Diqing tourism has also been affected. However, the company relies on the team belief of unity and hard work; with innovative working thinking, keen market insight and calm response, it has achieved double harvest in operation and management.

Songyuan bridge Yingbin square project passed the acceptance and was put into operation on December 24.

Shangri la No.1 drifting project started construction.

The company received 1.553 million tourists in the whole year, a year-on-year increase of 27.37%, a new record. Further improve the system construction, strengthen the implementation of the system, and achieve full performance.

Baishuitai scenic spot tourism service infrastructure construction project started smoothly.

According to the personnel adjustment of the group company and the adjustment and reorganization of the company's management team, a new group with Comrade Jiang Chu as the Party branch secretary and general manager was established.

Tencent News - factualists and other news media broadcast "Yunnan Tiger Leaping Gorge & Super mountain torrent" and tourists came in a rush. In the same year, the daily reception was more than 33 days (30 days in 2015), more than 14000 person times for 8 days, and 15194 person times on August 11, again refreshing the daily reception record.

The provincial and State Administration of quality supervision has established the company as a provincial tourism service standardization pilot, with the implementation time of 2 years.

Shangri la No. 1 rafting is officially put into operation.

The continuous rainfall caused the collapse of the East Ring Road (K7 + 800md and other sections), and the road in the scenic area was interrupted and forced to close for 23 days.

The provincial tourism service standardization pilot project of the company passed the acceptance with high scores. According to the deployment requirements of the construction of internal control management system of the group company, the company actively carried out the construction of internal control.

The escalator project of the company was officially started.

Baishuitai scenic spot tourism service infrastructure construction project has been fully accepted.

The company won the honorary titles of "the second governor quality award of Diqing Prefecture" and "the first mayor quality award of Shangri La city".