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Seeking the Shangri-La in Our Hearts
As China continues to expand its opening-up and refine its visa-free policies, an increasing number of foreign tourists are setting foot on Chinese soil, immersing themselves in the country’s culture and way of life. CGTN reporter Guo Yan, together with travel agency executives and social media influencers from several European countries, ventured into Yunnan Province in China to embark on an immersive “Chinese-style journey.” (Video source: CGTN)
2026-04-04
In March, the spring breeze blows toward Baishui. On March 26, the third “Chao Baishui” Dongba Cultural Tourism Event—the “Shangri-La of the World”—officially kicked off. In the morning, immersive pilgrimages and prayers, a Naxi-style outdoor cookout, a Dongba cultural and creative market, and a themed photography exhibition all opened simultaneously, allowing visitors to immerse themselves in the breathtaking scenery of Baishuitai while experiencing the unique charm of Naxi culture.
2026-03-27
To all citizens, tourists, and outdoor activity participants: In recent years, with the growing popularity of outdoor tourism and hiking activities, some individuals have been entering undeveloped areas without authorization to engage in related activities. This not only poses a serious threat to their own safety but also has adverse impacts on the ecological environment. To safeguard the ecological security and tourism order of Shangri-La City and effectively ensure the safety of people’s lives and property, in accordance with the "Tourism Law of the People’s Republic of China," the "Regulations on Nature Reserves of the People’s Republic of China," the "Notice from the Yunnan Provincial Forestry and Grassland Bureau, the Yunnan Provincial Department of Ecology and Environment, and the Yunnan Provincial Department of Culture and Tourism on Regulating Tourism Activities in Nature Conservation Areas," and other relevant laws, regulations, and guiding documents, we hereby issue the following notice prohibiting the conduct of tourism, adventure, and other similar activities in undeveloped and unopened areas:
2026-03-04
Recently, the English-language international edition of China Daily’s website, targeting global readers, focused on the Baishuitai Scenic Area in Shangri-La, Yunnan. Through photographs and words, it conveyed to the world the unique beauty of this hidden springtime paradise.
2026-02-13
Horse Year, Horse-Driven Success! During the Spring Festival in the Year of the Horse, Tiger Leaping Gorge offers plenty of great deals waiting for you! #Shangri-LaTigerLeapingGorge #TheWorld’sShangri-La #TigerLeapingGorge #ExploretheFlavoroftheNewYearinMountainsandSeas #MountainandSeaTourInvitesYoutoCelebratetheYearoftheHorse
2026-01-26